Specialty: Makeup Preparation and Skin Hydration
Retailers: Sephora, TikTok Shop and official website Brand
CEO: Ani Hadjinian
Concept: Skincare designed specifically to prepare and condition the skin before makeup application.
Original Product Line: Drench It, Drip It, Whip It, Glaze It and Amp It.
Makeup Expansion: Introduced color lip ampoules and coordinating lip pencils in November 2025.
Product Development: Uses Korean-developed skincare formulations and technology.
Signature Ingredients: Niacinamide, peptides, fermented rice water, glycerin and ceramides, depending on the product.

Building a New Name in Beauty

Beauty creator Mikayla Nogueira took her experience with makeup tutorials and product reviews to build a beauty business in March 2025. Co-founded with beauty industry executive Ani Hadjinian, the brand focuses on skincare designed to prepare the face for makeup application.

The company launched with five skincare products and quickly expanded its offerings and distribution. Growth has included a move into color cosmetics, partnerships with major beauty retailers and outside investment, establishing point of view. as a growing presence in the creator-led beauty market.

Hydration, Skin Barriers and Better Makeup Prep

The central idea behind point of view. is that effective makeup application begins with properly prepared skin. Its formulations emphasize hydration, moisture retention and skin-barrier support, using ingredients such as niacinamide, peptides, ceramides and fermented rice water across selected products. Korean skincare development has influenced the brand’s approach to texture and formulation.

Products are designed to address common preparation needs, including dry patches, uneven texture and maintaining a hydrated complexion beneath makeup.

Product Collection

The original point of view. collection introduced five products, including Drench It, Drip It, Whip It, Glaze It and Amp It. Each addresses a different part of the skincare and makeup-preparation routine, from hydration and moisturizing to enhancing the appearance of lips.

POV has since expanded with products such as Snatch It PDRN Brightening Eye Serum and Trace It Sculpting Lip Marker.

Turning Beauty Content Into a Consumer Brand

Watch on YouTube (POV Beauty YouTube Channel)

Mikayla Nogueira’s established following on TikTok provided point of view. with a direct connection to beauty enthusiasts familiar with her product recommendations and makeup techniques. Her experience as a creator helped shape the brand’s messaging, demonstrations and social media presence, while co-founder Ani Hadjinian brought experience in beauty business development and operations.

The company’s distribution expanded from direct-to-consumer sales and social commerce to Sephora in 2026, introducing its products to a broader retail audience. Its growth illustrates how established beauty creators can develop independent consumer brands, using their understanding of audience interests and product expectations to guide development and marketing.

Building a New Name in Beauty

Hydration, Skin Barriers and Better Makeup Prep

Product Collection

Turning Beauty Content Into a Consumer Brand

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