Full Company Name: ONE/SIZE by Patrick Starrr
Specialization: Setting sprays, primers, powders, foundations, and complexion makeup
Major Retail Partner: Sephora
Current President: Juliette Tang

The Rise of ONE/SIZE Beauty

ONE/SIZE was founded in July 2020 by Filipino-American makeup artist and beauty influencer Patrick Starrr (Patrick Simondac), in partnership with Luxury Brand Partners. After establishing a substantial following through YouTube tutorials, celebrity collaborations, and makeup transformations, Starrr developed the brand around his belief that beauty should be accessible to everyone, regardless of gender, identity, or appearance.

The company initially launched with makeup-removal products before expanding into setting sprays, complexion makeup, primers, and powders. Its On ‘Til Dawn setting spray became a major commercial success, helping ONE/SIZE establish a significant presence at Sephora and expand into international beauty markets.

Patrick Starrr’s Inclusive Beauty Philosophy

The name ONE/SIZE reflects Patrick Starrr’s belief that makeup should welcome everyone. Inspired partly by his experiences with clothing that excluded certain body sizes, Starrr developed a cosmetics brand celebrating individuality, self-expression, and beauty without traditional gender restrictions. Its messaging encourages customers to experiment with makeup according to their personal preferences.

Inclusivity also influences the company’s product development, with complexion products available across a broad range of skin tones and formulations designed for different skin types. ONE/SIZE’s bold packaging, playful product names, and expressive campaigns reflect Starrr’s colorful personality and his belief that makeup should be enjoyable and empowering.

Viral Products

Patrick Starrr’s established presence on YouTube and other social platforms provided ONE/SIZE with an enthusiastic audience from its earliest days. Product demonstrations, makeup tutorials, and collaborations with beauty creators helped introduce the brand’s high-performance formulas to consumers, while viral attention surrounding On ‘Til Dawn brought ONE/SIZE to a much broader audience.

The company has since developed a substantial retail presence through Sephora, expanded internationally, and continued investing in creator partnerships. Its rapid commercial growth has helped establish ONE/SIZE as a competitive name in prestige cosmetics, with recognition extending beyond Starrr’s original audience.

The Rise of ONE/SIZE Beauty

Patrick Starrr’s Inclusive Beauty Philosophy

Viral Products

Bestseller Products from ONE/SIZE