Target Market: Babies, children, tweens, teenagers, and mothers
Brand Philosophy: Science-backed, age-appropriate skincare developed with input from dermatologists and medical professionals
Retail Distribution: Direct-to-consumer, Amazon, Sephora, and international beauty retailers
Reported Annual Revenue: Approximately $100 million in 2024
Manufacturing Location: United States

A New York Beauty Brand for Every Stage of Childhood

Evereden is an American premium skincare brand founded in 2018 by Kimberley Ho and Huang Lee. Ho, a former investment banker, was inspired to create skincare products specifically formulated for the needs of babies and expectant mothers. Working with dermatologists and medical professionals, the company launched with a focus on ingredient safety and gentle, effective skincare.

Headquartered in New York City, Evereden has since expanded into children’s haircare, teen skincare, sun protection, and fragrance. Its colorful packaging and collaborations with brands such as Barbie and Polly Pocket have helped establish its identity in the growing market for age-appropriate beauty products.

Making Everyday Skincare Fun for Kids

Evereden’s children’s collection caters primarily to ages three and older, with products designed to make daily personal care simple and enjoyable. The range includes gentle facial cleansers, moisturizers, shampoos, conditioners, detangling sprays, and mineral sunscreens. Collections such as Kids Happy Face and Kids Happy Hair combine complementary products into easy-to-follow routines.

The brand also offers aluminum-free deodorants and hair and body fragrance mists for older children, alongside colorful packaging and playful scents. Collaborations with Barbie and Polly Pocket add familiar characters to selected products and gift sets.

Teens – Skincare for Changing Skin

Evereden’s teen collection is designed for ages 11 and older, addressing the changing skincare needs associated with puberty. Products include balancing cleansers, clarifying toner pads, and lightweight moisturizers formulated to help manage excess oil, clogged pores, and occasional breakouts.

The Teen Clear Skin Trio brings these essentials together in a straightforward three-step routine. The collection emphasizes consistent skincare habits and gentle formulations suitable for younger users who are beginning to develop their own beauty routines.

Gentle Care for Mothers and Babies

Evereden places considerable emphasis on dermatological expertise and ingredient selection. Its formulations are developed with input from medical professionals, including dermatologists, and are designed around the different needs of infant, children’s, and adolescent skin. The brand incorporates ingredients such as plant-derived oils, ceramides, and moisturizing compounds to support hydration and the skin’s natural protective barrier.

Products undergo dermatological testing, while selected formulas have earned third-party recognition, including the National Eczema Association’s Seal of Acceptance. Evereden’s science-focused positioning is central to its identity, particularly as younger consumers become increasingly interested in skincare and beauty.

A New York Beauty Brand for Every Stage of Childhood

Making Everyday Skincare Fun for Kids

Teens – Skincare for Changing Skin

Gentle Care for Mothers and Babies

Evereden Bestseller Products