Founders: Dan DiZio and Len Lehman
Full Company Name: Philly Pretzel Factory (operated by Soft Pretzel Franchise Systems, Inc.)
Signature Product: Hand-twisted Philadelphia soft pretzels
Annual Pretzel Sales: More than 68.6 million pretzels

A Childhood Business That Became a National Chain

Philly Pretzel Factory was founded in 1998 by Dan DiZio and Len Lehman, opening its first location in Philadelphia’s Mayfair neighborhood. DiZio had been selling pretzels since childhood, and the two friends saw an opportunity to bring the city’s traditional soft pretzels directly to customers through a dedicated retail storefront.

The original shop on Frankford Avenue quickly developed a loyal following and remains the company’s flagship location. What began as a neighborhood pretzel bakery has grown into a recognizable American snack franchise.

Four Simple Ingredients, a Philadelphia Tradition

Soft pretzels have been part of Philadelphia’s food culture for generations, traditionally sold by street vendors, bakeries, and neighborhood shops. Philly Pretzel Factory continues that tradition with hand-twisted pretzels made from a simple dough of flour, water, yeast, and salt.

Pretzels are prepared and baked fresh in stores, giving them their characteristic golden exterior and soft, chewy interior. The company also offers smaller twists, bite-sized rivets, and larger quantities designed for parties, sporting events, and gatherings.

Dips, Drinks & Sweet Treats

Dipping sauces are an important part of the Philly Pretzel Factory menu, with traditional yellow mustard, spicy brown mustard, honey mustard, and melted cheese among the savory choices. Cream cheese, cinnamon, and other specialty dips offer additional ways to enjoy the chain’s pretzels.

The sweeter side of the menu includes dessert-inspired dips such as cookies and cream, strawberries and cream, cotton candy, and buttercream frosting, with some flavors offered for a limited time. Bottled soft drinks and frozen beverages round out the selection, depending on location.

Philly Pretzel Factory also offers cinnamon-sugar variations of its traditional soft pretzels, bringing a sweeter option to the menu. Coated in a blend of cinnamon and sugar, these freshly baked treats combine the familiar chewy pretzel texture with a warm, sweet finish. They can also be paired with dessert dips for an extra indulgent snack.

Taking Philadelphia Pretzels Across America

Philly Pretzel Factory has grown to more than 145 stores across the United States, with a particularly strong presence in Pennsylvania, New Jersey, and neighboring Mid-Atlantic markets.

The company’s relatively simple menu and compact retail format support locations ranging from neighborhood storefronts to shopping centers and other high-traffic destinations. Franchising continues to play a central role in its expansion, with the company targeting additional markets while maintaining its Philadelphia identity.

A Childhood Business That Became a National Chain

Four Simple Ingredients, a Philadelphia Tradition

Dips, Drinks & Sweet Treats

Taking Philadelphia Pretzels Across America

Featured Menu Options from Philly Pretzel Factory