Founders: Abby Taylor and Rob Giuliani
Restaurant Type: Fast-casual superfruit bowl and smoothie chain
Specialties: Açaí bowls, pitaya bowls, coconut bowls, smoothies, oatmeal bowls, juices, and cold brew
Brand Name Meaning: “Playa” is Spanish for “beach”
Loyalty Program: Playa Rewards, with points earned through eligible purchases
First Canadian Location: The Well in Toronto, Ontario, opened June 2026
Brand Identity: Surf culture, tropical colors, beach-inspired interiors, and an emphasis on active lifestyles

Surf Culture Meets the Superfruit Bowl

Playa Bowls is an American fast-casual restaurant chain specializing in açaí bowls, tropical superfruit blends, smoothies, and other fruit-based foods. Founded in 2014 by surfers Abby Taylor and Rob Giuliani in Belmar, New Jersey,

The idea developed during the founders’ travels to destinations including Costa Rica, Panama, Nicaragua, and Hawaii, where they encountered different interpretations of açaí and pitaya bowls. Their first operation was a simple sidewalk stand outside a Jersey Shore pizza shop, equipped with a blender, patio table, and refrigerator.

Playa Bowls’ Signature Superfruit

_{Açaí Bowls Are the Main Attraction}

Açaí bowls are the centerpiece of the Playa Bowls menu, featuring a thick, chilled base made from the purple Brazilian superfruit. Its rich, earthy berry flavor provides the foundation for combinations of granola, fresh fruit, coconut, honey, and nut butters.

Popular options include the Pura Vida with strawberries, blueberries, and honey; the Tropical with pineapple, banana, and coconut flakes; and the Nutella Bowl with strawberries, bananas, coconut, and Nutella. The 8th Ave keeps things simple with banana, granola, and honey, while the Power Bowl adds chocolate protein and peanut butter

400 Locations and Counting

Playa Bowls initially expanded throughout New Jersey and neighboring New York, developing a following that extended beyond the summer beach crowd. Franchising accelerated its growth into additional U.S. markets, with the chain reaching 200 locations in 2023 and surpassing 400 in 2026.

The chain also entered Canada in 2026, beginning with Toronto and establishing a foundation for further international development. Under CEO John Cappasola, Playa Bowls continues to pursue franchise opportunities across North America, with a long-term ambition of reaching 1,000 locations.

Surf Culture Meets the Superfruit Bowl

Playa Bowls’ Signature Superfruit

400 Locations and Counting

Popular Menu Highlights from Playa Bowls