High-Impact Beauty

Patrick Ta Beauty is a Los Angeles-based cosmetics company founded in 2019 by celebrity makeup artist Patrick Ta, product specialist Rima Minasyan and entrepreneur Avo Minasyan. The brand translates Ta’s professional techniques into prestige makeup designed to make polished, dimensional looks easier to recreate at home.

Its lineup spans complexion, blush, contour, eyes, lips and tools, with an emphasis on layered formulas, rich textures and products that reflect the way Ta works on set and on the red carpet. The brand’s identity centers on confidence, glamour and elevated everyday makeup.

Patrick Ta’s Signature Glow Goes Global

Patrick Ta is a Vietnamese-American celebrity makeup artist known for luminous skin, sculpted features and polished red-carpet looks. His client work with musicians, models and actors helped establish him as one of the most recognizable makeup artists of his generation, while his techniques gained a large following through social media.

As co-founder and creative force behind Patrick Ta Beauty, he uses his professional experience to guide product development, translating on-set methods into formulas, formats and tools designed for everyday use. Ta has described beauty as central to his own confidence and self-expression, a perspective that continues to shape the brand’s identity.

High-Impact Beauty

Patrick Ta’s Signature Glow Goes Global

Popular Patrick Ta Beauty Products