Cleaner Take on the Energy Drink

GURU Organic Energy is a Montreal-based beverage company founded in 1999, positioning itself around energy drinks made with natural caffeine and certified organic ingredients. Its lineup has expanded from the flagship Original and Lite formulas into a broader range that includes Zero Sugar drinks, fruit-forward Punch varieties, functional teas and variety packs.

Across the range, GURU emphasizes natural caffeine, real fruit flavors and formulas without sucralose or aspartame. The brand combines that ingredient-focused identity with colorful, contemporary flavors designed to broaden its appeal beyond the traditional energy-drink profile.

Turning Flavor Drops Into Part of the Brand

GURU’s approach to a better energy drink starts with what goes into the can. The company promotes natural caffeine, organic ingredients and the absence of synthetic caffeine, sucralose and aspartame, aiming for sustained energy without the jittery image traditionally associated with the category.

Flavor innovation has become another important part of that strategy. GURU regularly introduces new combinations and seasonal-style releases, particularly within its Zero Sugar range. Recent drops including Dragon Fruit Cherry Sorbet, Orange Raspberry Sorbet and Tropical Sorbet give returning customers something new to try while allowing the brand to experiment with brighter, more playful flavor profiles throughout the year.

Cleaner Take on the Energy Drink

Turning Flavor Drops Into Part of the Brand

GURU Product Highlights