Everyday Essentials and Bold Collections

wet n wild is an American cosmetics brand known for offering affordable makeup and beauty products across a wide range of categories, including face, eye, lip, nail, and skincare.

Founded in 1979, the brand has built a reputation for combining accessible pricing with trend-driven product launches and frequent limited-edition collections. Its lineup includes everyday essentials alongside colorful seasonal releases, appealing to both new makeup users and experienced beauty enthusiasts.

Owned by Markwins Beauty Brands, wet n wild is widely distributed through drugstores, mass retailers, supermarkets, and online marketplaces in numerous countries.

The brand is recognized for its cruelty-free commitment through PETA’s Beauty Without Bunnies program, while many of its products are also vegan, reinforcing its focus on accessible, value-oriented beauty.

Everyday Essentials and Bold Collections

Best Selling wet n wild Products

**Best Selling wet n wild Products**