Salon Expertise Since 1880

Wella Professionals is a premium professional hair care brand specializing in salon-quality hair color, haircare, and styling products. Founded in Germany in 1880 by Franz Ströher, the brand has grown into one of the world’s best-known names in professional hairdressing. Its portfolio includes permanent and demi-permanent color systems, lighteners, treatments, shampoos, conditioners, and styling products developed for use by salon professionals and consumers alike.

Wella Professionals places a strong emphasis on color innovation, technical education, and stylist training through its global network of educational programs and partnerships.

Today, the brand operates as part of Wella Company and distributes its products through professional salons, beauty supply retailers, and select online channels in more than 100 countries. Wella Professionals remains a leading influence in professional hair color and salon hair care worldwide.

Salon Expertise Since 1880

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