The Popcorn That Changed the Snack Aisle

SKINNYPOP is an American ready-to-eat popcorn brand known for its simple ingredient list and better-for-you snack philosophy.

Introduced in 2010, the brand quickly gained popularity by offering popcorn made with popcorn kernels, sunflower oil, and salt, without artificial flavors or preservatives.

Over time, SKINNYPOP expanded its lineup to include flavored popcorn varieties, mini cakes, microwave popcorn, and other snack products while maintaining a focus on clean, recognizable ingredients. The brand is part of The Hershey Salty Snacks Company, a division of The Hershey Company, and is widely available through grocery stores, convenience retailers, and online marketplaces across North America.

Positioned as a lighter alternative to traditional snack foods, SKINNYPOP has become one of the leading names in the ready-to-eat popcorn category, appealing to consumers seeking convenient, flavorful snacks made with simple ingredients.

The Popcorn That Changed the Snack Aisle

Popular SKINNYPOP flavors