The Brand Behind SOS Rescue Spray

Tower 28 Beauty is an American cosmetics and skincare company specializing in clean, sensitive skin-friendly beauty products.

Founded in 2019 by Amy Liu and headquartered in Los Angeles, California, the brand was created to address the needs of people with reactive and eczema-prone skin while maintaining high-performance formulas.

Tower 28 offers a range of complexion, lip, and skincare products formulated without many common irritants and aligned with Sephora’s Clean beauty standards. Several products, including its popular SOS Rescue Spray, have received acceptance from the National Eczema Association, reinforcing the brand’s focus on gentle formulations.

Known for colorful packaging, approachable pricing, and inclusive shade ranges, Tower 28 has quickly become a prominent name in prestige beauty retail. Its philosophy combines skincare-inspired ingredients with everyday makeup essentials, making the brand popular among consumers seeking effective products that prioritize skin comfort and simplicity.

The Brand Behind SOS Rescue Spray

Popular Tower 28 Beauty Products