One of K-Beauty’s Fastest-Rising Brands

Anua is a South Korean skincare brand known for its minimalist formulations and focus on soothing, skin-friendly ingredients. Founded in 2019 and operated by The Founders Inc., the brand quickly gained international recognition through products centered on ingredients such as Heartleaf, Peach, Rice, and PDRN.

Anua emphasizes simple routines that support hydration, barrier care, and overall skin balance rather than relying on overly complex ingredient lists. Its Heartleaf collection, particularly the Heartleaf 77% Soothing Toner, helped establish the brand as a major player in the growing Korean skincare market.

Anua’s products are widely distributed through global beauty retailers and online marketplaces, contributing to its rapid growth outside South Korea. Known for clean aesthetics, accessible pricing, and formulations designed for sensitive skin, the brand has become a popular choice among consumers seeking gentle yet effective skincare inspired by modern K-beauty principles.

One of K-Beauty’s Fastest-Rising Brands

Popular Anua Products