From Milan to the World

KIKO Milano is an Italian cosmetics brand founded in 1997 by Stefano Percassi. The company built its reputation by offering trend-driven makeup, skincare, and beauty accessories at accessible prices, positioning itself between traditional drugstore and prestige beauty brands.

Inspired by Milan’s role as a global center for fashion and design, KIKO regularly launches new collections that reflect seasonal trends, color innovations, and evolving consumer preferences.

The brand operates a vertically integrated retail model, selling primarily through its own stores and e-commerce platforms. Over the years, KIKO Milano has expanded internationally and established a presence in more than 70 countries, becoming one of Europe’s largest beauty retailers. Its product portfolio spans cosmetics, skincare, nail care, and beauty tools, with an emphasis on variety, affordability, and contemporary style.

Today, KIKO Milano is recognized for making fashion-forward beauty products accessible to a broad global audience.

From Milan to the World

Popular KIKO Milano Products