Beauty Inspired by Argan Oil

Moroccanoil is a beauty brand best known for popularizing argan oil–based haircare products in the global professional salon market. Founded in 2008 by Carmen Tal, the company built its reputation around Moroccanoil Treatment, a hair oil designed to smooth, condition, and enhance shine.

The brand’s success helped bring argan oil into mainstream beauty and established Moroccanoil as a leading name in premium haircare. Over time, the company expanded beyond its flagship treatment to offer shampoos, conditioners, styling products, hair masks, body care, and fragrance collections.

Moroccanoil products are distributed through salons, specialty beauty retailers, department stores, and online channels in more than 90 countries. The brand is recognized for its salon-focused positioning, signature amber-and-floral fragrance, and distinctive turquoise packaging. Today, Moroccanoil remains one of the most recognizable prestige haircare brands in the world.

Beauty Inspired by Argan Oil

Popular Moroccanoil Products