The Art of the Burrito

QDOBA Mexican Eats is an American fast-casual restaurant chain specializing in Mexican and Tex-Mex-inspired cuisine. Founded in 1995 in Denver, Colorado, the company built its identity around customizable menu items including burritos, bowls, tacos, salads, and quesadillas prepared assembly-line style.

Originally launched as Zuma Fresh Mexican Grill, the brand later adopted the QDOBA name and expanded through franchising and corporate ownership. QDOBA became widely recognized for its made-to-order format and policy of including signature toppings such as queso and guacamole without extra charges on many entrées.

Operating under Butterfly Equity through Modern Restaurant Concepts, the chain has grown into one of North America’s largest Mexican fast-casual brands, with locations across the United States and international markets. QDOBA continues to emphasize bold flavors, customization, and convenience as central parts of its restaurant experience.

The Art of the Burrito

QDOBA Menu Highlights