Vivid Shades and Stylist-Driven Innovation

Pulp Riot is a professional hair color company known for vivid semi-permanent dyes, creative salon culture, and strong ties to social media-driven hair artistry.

Founded in 2016 by salon professionals David and Alexis Thurston, the brand quickly gained recognition among stylists for highly pigmented formulas designed for bold fashion colors and smoother fade patterns.

Pulp Riot became especially popular through Instagram and online education communities, where its bright shades and transformation-focused techniques helped build a strong following among color specialists.

The company offers permanent, semi-permanent, and styling products aimed primarily at professional salon use. In 2018, Pulp Riot was acquired by L’Oréal, expanding its global reach within the professional beauty industry. The brand is also known for vegan and cruelty-free formulas and for positioning itself around creative freedom and artistic self-expression in modern hair color culture.

Vivid Shades and Stylist-Driven Innovation

Popular Pulp Riot Products