Bold Color in the Prestige Space

Urban Decay is an American cosmetics brand founded in 1996, known for its bold color palettes and counterculture-inspired aesthetic within the prestige beauty market. Established during a period dominated by neutral-toned makeup trends, the brand positioned itself around unconventional shades and expressive self-styling.

Urban Decay gained widespread recognition through its Naked eyeshadow palette series and its All Nighter Setting Spray, both of which became flagship products across global retail channels. The company operates under the L’Oréal Group within its luxury division and distributes products through standalone stores, department stores, specialty beauty retailers, and online platforms.

Urban Decay’s product portfolio includes eyeshadows, complexion products, setting sprays, lip colors, and limited-edition collaborations. The brand maintains a reputation for high-pigment formulations and trend-driven releases that emphasize individual expression within the premium cosmetics segment.

Bold Color in the Prestige Space

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