Bold Color, Black Packaging, Cult Status

NARS Cosmetics is a prestige beauty brand founded in 1994 by makeup artist François Nars. Launched with a curated line of lipsticks at Barneys New York, the company quickly built a reputation for bold color stories, minimalist matte-black packaging, and provocative shade names.

Now owned by Shiseido, NARS operates globally and is widely recognized for its complexion products, particularly Radiant Creamy Concealer, Light Reflecting Foundation, and the iconic Orgasm blush.

The brand occupies the upper tier of the makeup market, positioned between artistry-driven professional brands and luxury cosmetics houses.

NARS emphasizes high-performance formulas, strong pigment payoff, and editorial sensibility rooted in fashion photography and runway aesthetics. Its identity blends Parisian chic with New York edge, maintaining cultural relevance through seasonal collections and celebrity collaborations. Over three decades, NARS has remained a defining name in prestige color cosmetics.

Bold Color, Black Packaging, Cult Status

Popular NARS Cosmetics Products