Clean, Vegan, and Studio-Born

Milk Makeup is a cosmetics brand founded in 2016 by the creative team behind Milk Studios in New York City. The brand was created to reflect the fast-paced, expressive culture of fashion, art, and nightlife, with products designed for ease, experimentation, and self-expression.

Milk Makeup is known for its multifunctional sticks, gel textures, and minimalist packaging, encouraging quick application and flexible use across face, lip, and eye. The brand positions itself around clean, vegan, and cruelty-free formulations, aligning product development with modern ingredient standards and ethical commitments.

Milk Makeup gained rapid visibility through social media, influencer adoption, and strong retail partnerships, particularly with Sephora. Signature products like Hydro Grip Primer and Lip + Cheek sticks helped establish the brand as a staple in accessible prestige beauty.

Today, Milk Makeup operates under parent company Waldencast and serves customers worldwide through direct-to-consumer and global retail distribution.

Clean, Vegan, and Studio-Born

Popular Milk Makeup Products